In "Logo Modernism," author Jens Müller offers a masterful and unprecedented examination of a pivotal era in graphic design. This monumental volume is a sweeping archive of approximately 6,000 trademarks created between 1940 and 1980, revealing how the sleek, minimalist principles of modernism gave birth to the concept of corporate identity. More than a simple catalog, the book is a visual deep dive into the evolution of branding, showcasing how businesses—from media giants to airlines—adopted clean, clear concepts to project a new, forward-thinking image. The collection is expertly organized by design principles, allowing readers to trace the development of geometric, typographic, and effect-driven logos. With insightful essays, case studies of iconic brands like Fiat, and profiles of luminaries such as Paul Rand, this volume is an essential resource and an absorbing read for anyone fascinated by the powerful and persuasive language of design.