An indispensable companion to the classic Logo Modernism, this masterful volume is a comprehensive and revelatory exploration of the origins of the modern trademark. "Logo Beginnings" takes readers on a fascinating journey back in time, unearthing over 6,000 logos from 1870 to 1940 and showcasing how today's iconic symbols, from Rolex to Louis Vuitton, have roots in the designs of more than a century ago. It is an unparalleled archive that not only traces the evolution of these visual identities from figurative motifs to abstract forms but also provides a systematic and inspiring new framework for understanding design principles. With a wealth of rare images, case studies of legendary brands like Shell and 3M, and insightful essays, this book is a must-have for anyone intrigued by the intersection of graphic design, corporate identity, and cultural history.